Nonna Anita
ProUp
We put the emotional value of the egg at the center by bringing our vision of tomorrow closer to values such as Italianness, innovation and respect. The new logo, where the claim "Lionello Family, Good Eggs since 1950" marks the important descent of the founders as a guarantee of tradition and experience in savoir-faire, is accompanied by a new rustic and enveloping visual identity that recalls the concepts of nature and simplicity.
THE EGGS.
Mindful and responsible for a future that belongs to everyone, we have also embarked on a path of selecting sustainable packaging for our products.
More than 90 percent of the le Naturelle egg assortment has packaging made of wood pulp, a material derived from recycled paper and cardboard that is FSC-certified, biodegradable, compostable, and made from 100 percent recycled materials. Our vision of sustainability is not limited to the environment. Sustainable for us is everything that is produced and distributed responsibly: in reference to society, the land, animal welfare, and more generally the world we will leave to future generations.